The Thing You Love

image by Adrian Sommeling

What is the thing that you love doing?

The thing that you are amazingly good at and no one else seems to get? The thing you know you could do better if you just got more time to spend on it? The thing you want to be or do when you grow up? The thing you will do for others, for free, at a moments notice? The thing that relaxes you? The thing you sleep perfectly, calmly and beautifully after spending all day on? The place you feel at peace?

And, why aren't you doing it every day?

Why is it not your startup? Or your day job? Why aren't you trying to make your thing everyone's thing? Or at least make it easier for everyone else? Why haven't you hired people to do everything else so you can focus on your thing?

There was a time when most of your startup, and most of what you did were the things that you loved. What happened? What changed?

Founders get distracted

It happens. Most of the time were pretty good. We are relentless. Focused. Gritty. But every once and a while we slip. We get tired, lose sight of the end game, hit a road bump, and forget why we care about the problem were solving. We help other founders with their startups. Give advice that we don't listen to ourselves. Go to too many dinners, too many networking events, too much air war and not enough ground war.

It happens

And its ok. But why aren't you doing the thing you love? The thing that you're good at? The thing that comes effortlessly? If you got to do more of what you loved would you be more focused? More gritty? Would the schleps get easier?