1 December 2010

December?!?! Already?!?!

 I just realized - Its been a little over 3 months now that I’ve been full-time on Upverter holed away in my parents basement. Crazy! Way back in July when I jumped on this whole thing, I set a totally foundation-less goal of being in demo mode and just shy of Alpha by mid-December. And I’ll get into the reason why, but I am very happy to say that we are really close. I think we will be able to demo stuff by Christmas and hopefully do the closed Alpha thing early next year. Which is really neat/cool/awesome/exciting because it makes everything that much more real. Showing up and hand-waving is great, but at some point you have to show people something, and at some point you have to have users and the possibility of revenue. And we are on the right track for sure! Now why set December? And why push everyone to meet it despite it being a made up date? There are a couple reasons, biggest of them, is to make sure we are trying to fix the right problems.

Think of it as a timeline forcing you to focus on the low hanging fruit and a very select number of R&D innovations. Ideally when playing the startup game, as I understand it, you want to do as little as possible to fix a problem with some key differentiator or innovation. For us at Upverter it has taken a lot of dedication to the timeline to trim (and continue to trim) the list of problems we are trying to fix. We really do want to make everything better! but you need to focus, fixing a problem and getting to market lets you fix more problems, while spinning in circles and fixing too much is quite simply a death wish.

The other reasons were, December presented a nice interruption point, meaning you get all the benefits of the focused new year and then some, if you are in a position to begin ramping. December also lets us talk lots with family, feel out money, and show those supporting us that we aren’t just playing video games in the basement. Its also when I thought I would be getting Steve full-time and we could manage better in tandem than I could doing demos or a launch myself. Its about 4 months, which is just about too long to build a prototype of anything that isn’t too ambitious to be possible. And if it bled, it became 6 months, and from a money and financing perspective 6 months was when I figured we would need to start trying to raise money, and a demo/Alpha improves the odds of funding. So here we are, 4ish months in, reasonably on track, and super duper excited by the market potential, feedback and tech we are building. Really the only downside is Steve is freezing his ass off and regretting moving back to Canada just as the dead of winter is setting in. haha.

28 November 2010

Mmmmm Warm Beer…

 Last night after getting back to Canada-land and working in Toronto for a day, we all headed to Waterloo to Doug and Sherry’s house for Novemberfest. Novemberfest is an ancient festival, rarely celebrated in Canada but sorely missed. The celebration starts with many hours of meat smoking, basting and marinating. And the collection of great quantities of unrefrigerated beer. When the meat is ready to be eaten, friends, family, and duplo eating children and invited to worship to the great and wonderful demi-god of Novemberfest, often called Hopasourus or Malty. The commune then engages in drinking fantastically too much warm beer (done so you can taste the beer’s true flavor, and to respect Matly for blessing us with the hops and barley required to create beer), and eating the delicious and much tended to pork. Seriously though, it was so very kind of Doug and Sherry to invite us yahoos, and we had a great time. The food was wonderful (way to go Doug!) and the beer tasting was very interesting (I presonally learned a lot about what I do and don’t actually like - kinda neat). So thanks a bunch! lets do it again sometime! After Novemberfest we got a chance to meet up with Rohan and have a chilled beer and chat about the business updates since we had last chatted - which was fun. Rohan always has a great perspective that I don’t always think of when I tackle situations. And after hanging out, snaking on dirty Egyptian food, and crashing on his sisters couch (Thanks again for that!) we are headed home-home this morning for a much needed meal of momma’s cooking and for me a sleep in a bed!

26 November 2010

Upverter: Startup Inspirations

 My post today on the Upverter blog is about our startup inspirations. Talking about things like reading peopleware and realizing the whole corporate cube-farm world is a mess, and our epic love affair with Paul Graham. You should give it a read! Upverter: Startup Inspirations

25 November 2010

Homeward Bound

 After a night of chatting, drinking and wondering around San Francisco we are sleeplessly on our way back to SFO and a flight back home. I think Stevie enjoyed his last couple days here, despite all the packing and how much moving sucks. I can say I would sure miss this place if I was him!

24 November 2010

Stevies Last Day

 Today is Stevies last day here in San Francisco (at least this time around). And though I’m a way bigger sap and would be a mess, he is a little nostalgic about the whole thing. Hes been here for almost 2 years now, I think. which is a long time to live somewhere like SF and not fall in love with it. I keep trying to remind him that the second most loved city in the USA is in my Mom’s basement - but its not really working. Hell, the poor guy has been making me eat Mexican food all week because he knows what its like back in the frozen north and hes gonna miss it here. haha. So we have an exciting day of finishing to pack, shipping with UPS, and selling couches on Craig’s List - really, what more could you ask for on a last day here? Seriously though, that is the plan, but I think we might try and go fly Steve’s kite on the beach, and definitely take a walk around the bay tomorrow night. So despite the mundane-ness of moving, I’ll do my best to make sure that the schmultz gets turned on a little bit. Let me know if I’m missing any of the Steve approved, quint-essential, SF activities. So being a goofy tourist at heart I searched around for the top things to do before leaving SF, here are my top 5 (with added Steve ratings)!

  • Aggressively stock the nude-in-sf girls. Turns out there is an ongoing “art project” where beautiful girls wonder around SF nekkid. (3/5 Steve says: How do you think I built my harem?)
  • See a movie at the Castro theater. The Castro is an incredibly beautiful old theater, very, very cool. (5/5 Steve says: Pulp Fiction is the greatest movie of all time)
  • Have a batch of fish tacos and spicy mexican beer. If you’ve never had a spicy beer before - think PBR & Tabasco, but good. (4/5 Steve says: Delicious, but spicy beer = spicy afternoons)
  • Hang a VW Beetle off the Golden Gate Bridge. Like any other good Canadian Engineering student, when in Rome do as the Romans, when in SF hang cars off bridges… (1/5 Steve says: It only took 4 hours to cut it down, what gives?)
  • Rock the Folsom street fair & Magnitude party. Basically the most epic gay leather/latex/bondage event I have ever heard of. (2/5 Steve says: My leather chaps got wet and shrunk last year…)

Let me just say that I have had a great week here with Steve. I love this guy (in an awkward, founder bromance kind of way) and I’m so happy hes working with me on this project! We have had such a great week hanging out, chatting about startup stuff and investors, problems and markets - its been damn productive. We’ve had some great chats with future partners and really are on the cusp of something huge here. really, all in a great, great week. so heres to Steve, heres to SF, and heres to saying goodbye - for now.

22 November 2010

Social Black Magic

 So a big discussion point for us lately around the Upverter “office” has been our social presence. ie. what we do with Twitter, Facebook, etc, etc. We started blogging recently from a company perspective and voice in response to these discussions. Now I don’t claim to know anything about this stuff at all. and really in our company the closest we have is Mike, but I have been doing some reading and I thought I would do a little brain dump on what I’ve learned.

Twitter:

  • Generally speaking media & hip companies see a ton of value in twitter followers, tweet often and topically and put a lot into this medium
  • Of our 3 past employers, 2 had dedicated twitter guys
  • Common gimmicks are following for licenses or discounts

Facebook:

  • Its very good to have your group setup and managed
  • Value of having followers is pretty questionable
  • facebook doesn’t seem to have the same kind of marketing buzz that twitter has
  • Thing to do is provide updates like the blog and do mass reference-able updates through facebook

Blog:

  • This is the only one of the three that you actually own, ie. when someone hits your blog they came to visit you.
  • Important to stay consistent on topics and focus. why are you writing? whats your value add?
  • Of the 3 its also the hardest to promote
  • Need to make sure it stays connected to your actual offering

And that’s all I know. See I said it wasn’t much! haha. Some links:

21 November 2010
Meet The Founders!
Here it is, I even let Steve talk for a little while…

Hey, I have a little treat for today. Steve and I have been asked to do up a little start-up intro of the 2 of us, and I thought I would share it with you all as well!It was actually a huge ton of fun. I really enjoyed just hanging out with Steve and yacking in front of the camera. someday if you get me drunk enough I may even show you the rest of the video!

On a related topic Steve and I meet up with some buddies of his from his old work here in San Francisco the other night and it was just a rocking fun time. We chatted about all things Steve, work, start-ups and I told a couple of embarrassing Steve stories from back in school. Poor Stevie drank A LOT. haha. but it was a ton of fun, and really clear that those guys are going to miss him tons!

If any of those guys ever get wind of this - I had a great time! and it was nice to meet you all.

After drinks with buddy group #1 we stumbled across town to meet with buddy group #2 and talk about applying for a sort of startup bootcamp in the bay area while we were in town. We had all talked about doing this back when Steve was still working and I just don’t think anyone other than me was in the right mindset. so it was all cool, a non issue, and we just talk about it again next time. but then once we got chatting with people here it showed back up as an option - and my newly focused Steve did a 180 and we were in full on, balls to the wall, go mode. so we spent yesterday hacking together an application and the video I’ve attached. so we’ll see what happens I guess.

In other news the networking/emailing/calling/hand shaking is all going very well. nothing specific to share - but all is well, and its a damn good thing we are both here taking advantage of the time to meet great and get the word started a little bit. We are getting a ton of really great feedback into what people think we need to do or not do, and its really helping to hone our MVP. Specifics to follow one of these days - I promise!

19 November 2010

The Upverter Blog

 I am happy to announce our first ever Upverter blog post (Ohhs and Awes are appropriate so go for it!). We have decided that in preparation for our releases it would be good to start writing about the headaches we know exist, some of our horror stories and maybe a little bit about what its like starting up in Ontario/Toronto. As a result my personal blog will likely suffer a bit, but I’ll make sure to post link backs from Upverter so you can keep tabs on my Pulitzer Prize worthy writing… haha. My first post was kind of a hello world. You know, here is who we are, and a vague hand wave at what we are trying to do - hopefully it gets people excited about our goals, aspirations, open source hardware, and the possibly of something better. I’m pretty excited by how it turned out, but I had such a hard time writing the post. There was just so, so much to say! I wanted to tell everyone, everything, ramble on about the FSF, Stallman, and the better world they created - but I had to hold back, I’d have nothing to talk about next week if I didn’t. Anyway, you should read it! Its pretty bad-ass. As for the hand shaking and baby kissing here in SF, all is going well. So far there is lots and lots of excitement, and lots of good ideas on how to be different and better. More war stories to come, but for now keep your fingers crossed for us!

18 November 2010

A Letter To Our Parents

 Dear Moms, and Dads, I hacked this together back on Thanksgiving (corny I know) but as my mouse hovered over send I decided to wait for the official paperwork to come through, and now 3 weeks later, even though it hasn’t yet, I just can’t wait any more - haha. As I send this Steve and I are in San Francisco. We flew in this morning to pack-up the last of his stuff, shut down operations here in SF for now, and shake as many hands as we can in a week (maybe even Paul’s!). and Its all very, very exciting. But even still… I wanted to send around a little note officially announcing the marriage of your sons. We are still working out the honeymoon, and we haven’t picked the groom, but I just thought you should know it happened! ;) Its been pseudo official for some time now, and I’m sure you’ve heard a lot from your son about the excitement surrounding all of this But I wanted to take the opportunity to bring you up to date, and make it a little more official (because like it or not, and for better or worse the 3 of us are now more or less life partners - without the fun stuff of course ;). Thats right, your sons are in-fact a little bit crazy - and are trying to build a product and a startup business. We are going to try and make the world a little bit better, and if we pull it off we are going to try and sell a business. In addition to making it official - I also wanted to say thanks. thanks for everything. Thanks to my parents for taking me back in, and helping with money. Thanks to Mary for letting us make a mess of her basement. Thanks to Steve’s parents for smuggling electronics and black market chairs across the border. And in advance, thanks for putting up with us! we are probably going to ask a lot of you in the coming months and it means a lot to us that you’re there. and that you’re the kind of parents to put up with sons like us (I guess you did raise us this way after all! haha). I’m not sure how much you each had to do with our more-or-less terrible decisions to attend the University of Waterloo. For me I was a pretty bad listener when it came to my parents at that time, and I also thought I was superman - but Waterloo was close to home, and it was supposed to be the best. And while I squeaked through university, each of us trying to help the others (and realizing we weren’t supermen), I found your sons - and we became fast friends. Steve there to hit me when I fell asleep writing lab reports (or electrocuting me the next morning), and Mike there to yell at the profs when we had all but given up and accepted our grim fate (he actually won a few coups for us!). We had always talked about these days. When we got to give-up on real life and build something special. To solve the problems we had, that hadn’t yet been solved. For me, its super corny, but I always wanted to make the world a little bit better. We spent hours talking strategy and drawing on the walls. and in a lot of ways I’m sure that it was meant to happen. I think despite the outcome of any of this, I will forever remember that night in July that my mom and I went to see a play in Stratford. My situation at work wasn’t great, and I’m not sure she really meant to talk me into quitting - but she asked why I didn’t just quit and chase my dream. I didn’t have a good answer. After I got back to Waterloo I mulled it over, keeping my mouth shut to avoid a forest fire I couldn’t put out. But it wasn’t many days later that I was on the horn to tell Mike and Steve the exciting news. Neither of them was particularly surprised, and they both were very, very excited. We started frantically coming up with ideas and the rest I’m sure you know. I guess I should also say that this is very real. I finished at Sandvine at the end of August, and Steve has quit Xobni and is just recently finished (hence the moving him out of SF). This is our shot. And though it might not look like it if you’ve ever seen a sleeping Steve - but we are fighting for our lives. We probably don’t get a second chance at this if we fail. Steve and I will have to get real jobs again - maybe even white picket fences and all. We are fighting against some very large and established players, a very fast moving clock, a bank account that only goes in one direction, and possibly even a group or two of very smart competitors that are trying to do exactly what we are. And all we’ve really got is our determination, our resourcefulness, our brains, and hopefully a little luck (and you of course!). But we are excited - we all live for a challenge, and a cool problem to solve; but we’re keeping our fingers crossed! Anyway, I’m starting to ramble a little, but there is one more thing I did want to say. I have added links (down at the bottom) to a couple of essays. Don’t feel like you need to read them, but I can imagine all of this seems a little far fetched (insane?) or in the very least is a touch confusing. These essays are written by Paul Graham, and you’ve probably heard us talk about him (he is kindof a jedi). They might give you a little bit of insight into what we are trying to do, and where we stand. In particular as our pseudo-investors I want you keep us a little bit on our toes and make sure we don’t die. If we stop telling you how things are going, give us a poke. Remind us its our determination that is gonna help us win, and that the bad will get better. and if you ever feel like we are ignoring you, I promise we aren’t - we’re just trying to build something very incredible in a very small amount of time and make the world a little bit better - and from time to time that’s distracting. We love you, and we thank you, Zak

17 November 2010

Heading to San Francisco

 So Steve and I are on our way to SanFran this morning. For him its the last visit for a while - getting rid of his stuff, shutting down his apartment, and saying goodbyes. For me its a chance to leverage his network, shake lots of hands and make some contacts in the startup mecca that is the bay area. Its going to be a busy and exciting trip! I will post more about our meetings as I chat with people and feel out their reception of our goals. but for now lets say there are some pretty exciting and flashy names in the Open Source Hardware community that we are going to get a chance to chat with! I also want to talk just a little about the open source hardware movement. Not in any depth, I’ll bring those guns out later. But I want to say how exciting it is to send an email, saying that you’re trying to do something cool - make the world a little bit better - and help kickoff this movement and you get responses! you get these great and wonderful emails back, from these incredibly influential people, and they want to help. They want to chat. and they want us to succeed - which is so, so cool. One of my favorite quotes from one of my contacts was - I feel like its the 90’s all over again, just hardware instead of software this time. And I think hes right. and we are gonna be right in there stirring the pot, and making stuff better!